Popcap.com is the website for the ever popular Popcap games. Just about every office worker or schoolchild with time on their hands that I know has tried a Popcap game in their lifetime. They all enjoy them and can easily spend time lost in these games, whose trial versions are akin to minigames and do not badger the gamer to purchase the full versions.

The key element in all of the site's games is the focus on strategy, which makes them excellent for children and adults alike. The ability of such games to help people to develop their minds and the lack of excessive violence or sexual content make them the ideal family games. All Popcap games have versatility in game play and creative player development methods. The detail and high quality of the graphics, while still maintaining 2D, are a testament to the artists who contributed to creating these games. I was distinctly impressed by the ability of 2D games to have such high graphics detail in the modern age of emphasis on 3D animation.

Unfortunately, the website caters only for amateur gamers and should experiment with genres other than those currently featured, in order to attract more hardcore gamers, which would broaden their prospective consumer base. Popcap games are geared towards people who enjoy strategy and puzzle games. The same levels of graphics and creativity displayed in their current games could be channeled into the creation of RPGs, action and shoot 'em up games as well, without breaching the family friendly rating that their current games enjoy.

The layout of the website features a simple and user friendly interface with a clear cut menu to the side for easy navigation of the site. It also possesses a clear categorization of the games, based on online and downloadable. The website also clearly defines the most popular sellers and prominently features their most recent selections at the top center of the pages. I find this to be very convenient and believe that it promotes the interest of anyone who decides to explore the website. The convenient layout offered enables users to navigate swiftly and efficiently and therefore be able to find exactly what they're looking for without being easily dissuaded from their search.

The advertising is minimal, which is a Godsend for any website and the friendly availability of trial versions to determine whether or not the user wants to buy the products shows that Popcap is not aggressive towards the consumer, like most other sites. The fact that Popcap's advertisements are only geared towards their own products gives them the leeway to be consumer friendly, unlike other websites that depend on earning income for their sponsors in order to survive.

In summary, their games are excellently designed and are the best of their kind, though they lack diversity required to reach a larger community; Rating : 4/5. The website has a wonderfully structured, aesthetically pleasing layout and is user friendly. Rating: 5/5